From confusing to confident: redesigning world-leading PKI management software
PKI management is inherently complex — securing digital identities across an organisation involves interdependent workflows spread across multiple systems. As a market leader, IDnomic's software reflected that complexity rather than taming it — users struggled to complete core tasks, and UX had long been an afterthought in the category. IDnomic set out to change that — turning usability into a competitive differentiator.
Client
EvidenMy Role
Design LeadPeriod
2023-2024
A challenging start
The project kicked off before we had any access to the tool we were meant to redesign. With no product to test and no time to lose, I simulated typical user journeys with an LLM to build a working hypothesis of the product, giving my design team something concrete to work from until real access came through.
Five interviews unearthed the main issues
Once we gained access to the test environment, we ran a heuristic analysis and complemented it with five stakeholder interviews. Drawing on these insights, we mapped the core user workflows, which exposed where interdependencies between systems created confusion and inefficiency for users.
Designing the fix
Based on this mapping, we redesigned the affected workflows both structurally and visually. We used Eviden’s design system, Parallel, as our foundation, adapted it to the product’s identity, and extended its component library to accommodate the application’s complexity.

Test the solutions
We ran five usability tests of 60-90 minutes each, in which end users worked through realistic, day-to-day tasks in interactive Figma prototypes. This showed us how well the redesigned flows held up and where pain points remained. Every test participant completed their core tasks without assistance. Users specifically called out the new guidance and the overall experience.
“We don’t get lost anymore.”
Design and development: a match made in heaven?
Implementation introduced a different kind of challenge. The French engineering team had never worked in a design-to-development handoff process before, which meant the job wasn’t just about resolving technical constraints — it meant building that collaboration from the ground up: introducing Figma and closing a gap that was as much procedural as it was linguistic, between two teams operating at very different points of design maturity.
Outcome
Taken together, the project reshaped how the product is built — and how design and engineering work together on it:
- First-ever user interviews in the product’s history
- Redesign of 5 core workflows
- Validated through 5 usability tests
- Comprehensive Figma component library
- Initiated the first dev-design collaboration and laid the groundwork for a shared workflow
What began as a category where UX was an afterthought became the product’s new competitive edge.