From Applied Cultural Sciences to Product Design

I'm a self-taught designer. I started as a freelancer, running a small business with a software developer, so I've worked side by side with engineering since day one. Close collaboration with development still shapes how I work: I don't throw designs over the wall, I build them with the people who have to ship them.

What connects it all

I keep ending up where design isn't yet the norm, and I build it from there. Usually that starts with a baseline, ideally before anyone asks for one, even if the first number is unflattering. I like baselines the way other people like coffee: early, and regardless of the result. It's also why you won't find dazzling metrics in my case studies. You'll find the case I made for measuring in the first place, and I'll always tell you what we don't know yet.

Outside of work

Water is my element. I swim, I surf, and as a volunteer swim trainer with the DLRG I teach kids to swim, which is onboarding with slightly higher stakes. I'm also a certified Vinyasa yoga teacher (not actively teaching), currently discovering calisthenics, and I love preparing good food (and eating it).